Stay Tuned : Mobile Marketing Trend

Our Director of Marketing Jacqueline Chong presented the concept of ‘Humble Marketing’ in the mCMO Conference. Thanks for HKAIM’s invitation. We are glad to share our experience to the audience.

From a reader’s perspective, the optimal iPad newspaper should be three things: Social, Realtime, and Local

Aren’t we now living in a UG (user-generated content) era but why Starbucks is doing the otherwise, curating its own exclusive content network?

The mobile market isn’t the only place where Android has invaded. These green tiny tic-tacs have also conquered the latest Newsweek Cover.

Journalist’s note: For me, the iPad started out as an incremental purchase, driven by early adopter mania. But now, having used the device for some time, I see it as a needful one. In other words, I wanted the iPad, but I didn’t realize I needed one until I had a chance to use it.

The tablet is not going to be this year’s netbook or Furby — unless that smaller Apple iPad rumor is true. Price is the real reason why tablets will not be this year’s top-selling item. They’re just too expensive right now and in the case of the Dell Streak and Galaxy Tab, are tied to a carrier with a monthly subscription cost. That’s not going to fly with people looking to get their loved ones an easy gift.

‎”Windows Phone 7 is obviously the most exciting thing to come out of Redmond in a while” Certainly! but will it really be the phone that saves us from our phones? We shall see.

As if social networking is not enough, a more specific way of mingling has emerged – the location-based social networking, a.k.a. CHECK IN! Some said the trend of checking in makes place and space very important. See how Langham Place iPhone app makes clever commercial use by leveraging “check in”.