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December 20, 2010
Good App, Bad App: Audi A1 Launch Party Mobile Ad got FWA AwardAudi A1 Launch Party Mobile Ad has been chosen by The FWA as The Mobile of The Day Dec 18 2010. |
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November 28, 2010
Good App, Bad App: Toy Story 3 HTML5 Ad got FWA AwardOur Toy Story 3 HTML5 Mobile Ad has been chosen by The FWA as The Mobile of The Day Nov 23 2010. |
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October 12, 2010
Curious Cases of Mobile Augmented RealityGreenTomato sets out for a quest to create an exciting AR campaign. What is it? We will surely keep you in the loop. For the meantime, we’ve found some curious cases to share with you. |
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October 7, 2010
1 Excellent Guerrilla Mobile Marketing Example + 7 Bonus Campaign VideosConsumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. These stunts are collectively known as Guerrilla marketing. As diverse as they can be, all Guerrilla campaigns have one common factor – THEY WORK! |
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October 5, 2010
GoodAppBadApp: Mobile Used in Creative MarketingAXA and Daffy’s campaigns demonstrated how mobile solutions can be incorporated cleverly into creative marketing. AXA puts the first iAd in newspapers and magazines while Daffy’s blended live text messaging into window shopping, a fashion show and an interactive peep show. |
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September 20, 2010
Good App, Bad App: The Art of Doing HTML5 Ad “Just Right”We’ve all been impressed by very fancy html5 ad. Too fancy I would say that makes users completely lost along the way. When there is only so much attention users can give to an pop-up ad, getting right to the point but doing it with style is the key. See how Audi A1 html5 swiftly did it. |
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September 2, 2010
Good App, Bad App: Personal Data ProtectionIn regard to the recent event that there are loopholes concerning privacy protection in some Android applications, we would like to take this chance to reiterate our policy towards personal data protection. |
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July 28, 2010
Good App, Bad App: eBook 2.0?Books are for reading, at least most people think so. However, wouldn’t it be better if readers can both read and interact with the content? That’s the idea of eBook 2.0 and Weekend Weekly City Guide is an example of such. |
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