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Attracting Following Using Geo-Positioning CHECK-IN
This is not your usual shopping mall directory or promo coupons. The app is full of interactive elements that brings Langham Place’s e-Marketing to new height.
For members to fully experience the fun of Langham Place, the iPhone campaign will be rolled out into 3 stages.
Stage 1 Check-in!
eCoupons is out, entering the GPS positioning check-in. Members only need to check in once they’ve arrived Langham Place and then a series of iCoupons will be unlocked, which they can use to redeem a wide range of promotional items.
Stage 2 Interactive LP Club Card
Don’t bother to add points at the concierge. Indeed, no need to bother about the LP membership card altogether. In the second stage, the app will be linked to members’ LP cards so that bonus points will be updated right at the point of purchase.
Stage 3 It’s a social community
Who said social platform has to be virtual! At stage 3, the client plans to extend the reach of the app and turn it into a connection point for all users checked in at Langham Place. By connecting to members’ Facebook account, members can check out whether they have friends around or for those adventurous souls, they can meet new friends at Langham Place.
Stay tuned on the mall’s update via Langham Place iPhone App!
Features:
Enjoy instant discount or exclusive offer from around 70 merchants by presenting the LP iPhone App icon before payment!
Upon your visit to Langham Place, simply Check-in your LP iPhone App to unlock the iCoupon and enjoy instant offer at selected merchants.
Check in now at Langham Place now!
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